San Francisco Street Food Festival
La Cocina’s San Francisco Street Food Festival brings all of the best food (and music) in the Bay Area to one street, once a year, to celebrate the talent, the taste and the entrepreneurial spirit of people who make a living doing what they love to do. If you want to learn more about La Cocina’s incubator program and our amazing program businesses, visit our website!
Announcing our Participants for the 2nd Annual National Street Food Conference!

Sunday, August 21st

12:00-1:30PM “EAT YOUR CART OUT” BRUNCH

Join Top Chef Masters contestant Suvir Saran, Wise Sons Deli, Ingrid’s Lunchbox and  La Cocina’s Azalina’s Malaysian for a delicious culinary extravaganza. Eat and drink to your cart’s content!

1:30-3:00PM PANEL ONE: BUT OH, IT TASTES SO GOOD: Chefs in conversation about the world’s best street food

Panelists: Jessica Battiliana, Suvir Saran, Azalina Eusope, Hoss Zare and Andrea Nguyen

3:15-5:00PM PANEL TWO: WRITING ABOUT STREET FOOD IS LIKE…

Panelists: Celia Sack, Karen Leibowitz, Francis Lam and Niloufer King

Monday, August 22nd

9:00-10:45AM PANEL ONE: TALES OF TWO CITIES: From Taco Trucks to Gastrobuses: Has American “Street Food” Fundamentally Changed?

Panelists: Michelle Branch, Gail Lillian, Lizzy Caston, Lucero Munoz Arrellano and Luis and Maria de la luz Vazquez

11:00AM-12:00PM BREAKOUT TRACKS

  • INCUBATOR AND VENDOR ORGANIZATION TRACK Advocacy and Organizing: Participants: Leticia Landa and Matthew Geller
  • VENDOR TRACK Marketing for Mobile Food: Participants: Baylen Linnekin, Joshua Henderson, Matt Cohen, and Brian and Lisa Wood
  • PLANNING TRACK Policy Lab: Participants: Wendy Mendes, Warren Hansen, Dan Sider

12:00PM-1:00PM LUNCH, SPONSORED BY METAL GOURMET AND PREPARED BY ALICIA VILLANUEVA OF ALICIA’S TAMALES LOS MAYAS

Metal Gourmet manufactures and distributes food carts and trailers for the mobile food industry, including entrepreneurs, restaurateurs, caterers and other food service professionals. www.metalgourmet.com

1:00-2:30PM PANEL TWO: THE LIFE AND DEATH OF THE GREAT AMERICAN FOOD TRUCK Aka, How to Make Money in America on Wheels

Panelists: Annaliese DeNooyer, Ernesto Hernandez, Daniella Sawaya, Alicia Villanueva and Robb Walsh

2:45-4:00PM BREAKOUT TRACKS:

  • INCUBATOR AND VENDOR ORGANIZATION TRACK Advocacy and Organizing Participants: Robin Burger and Matthew Geller 
  • VENDOR TRACK COGS, POS and Increasing Your Revenue Participants: Laurie Aaronson, Gio Mahmoud, Wendy Weiden, Denon Moore
  • PLANNING TRACK Mobile Food as Economic Development Participants: Jordan Klein and Wendy Mendes

4:00-5:30PM PANEL THREE: MAKING POLICY WORK, A Vertical Conversation

Panelists: Robin Burger, Joshua Henderson, Lauren Dunning, Gio Mahmoud and Maria Piedad Cano

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    1. Timestamp: Tuesday 2011/08/16 14:12:00
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